Residential
Residential Real Estate: Agents, brokers venture into social networking
(NORTH BAY BUSINESS JOURNAL) - Realtors have long searched out new ways of marketing themselves and the homes they sell. And it is particularly important in this harsh economic climate to be innovative about how clients are searched for and kept around.
From Twitter to LinkedIn to Flickr to Facebook to Active Rain, a site dedicated to real estate, and beyond, people are looking to see how they can use these networks to connect with buyers and show their homes.
A recent report by the California Association of Realtors, “Text, Tweet and Sell: A Dialogue on Tech’s Possibilities for Today’s Agents,” found less than half of real estate professionals are using social networking sites. But that may be changing as homebuyers turn to the Internet in rising numbers.
Mirjam De Rijk, a Realtor with Century 21 in Santa Rosa uses YouTube and Facebook to promote her business.
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