multifamily housing

The Rainmaker Group Appoints Larry Bellack Vice President of Multifamily Sales

Former NSC Chairman tapped to drive LRO sales, support Rainmaker’s expanding multifamily operator client base

Atlanta, GA (PRWEB) March 5, 2010 — The Rainmaker Group, the world leader in automated revenue management software and services to the multifamily housing industry for total property profitability, today announced it appointed Larry Bellack as vice president of multifamily sales. Bellack will be responsible for expanding the client base of Rainmaker’s LRO™ multifamily revenue optimization system, which maximizes revenue from apartment lease rents. He will also work to ensure that Rainmaker’s users receive the greatest revenue benefit from their LRO implementations.

Bellack previously held executive sales positions with RealPage, Inc., Azuma Leasing and Sears. Larry has more than 20 years of experience in the multifamily industry. He is the former Chairman of the National Suppliers Council (NSC) and active in the National Multi Housing Council. Bellack assumed his position on March 1 and is based in The Rainmaker Group’s Boca Raton, Florida office.

“Larry’s extensive industry background and leadership experience with the NSC make him a valuable asset to Rainmaker and its LRO users,” said Bruce Barfield, president of The Rainmaker Group. “We are confident he will provide the highest level of professional service of to Rainmaker’s multifamily clients and prospects.”

“The Rainmaker Group’s reputation for integrity and ease of use of its LRO system to increase lease rents were important factors in my decision to join the company,” said Bellack. “My years of professional service to the multifamily industry have always resulted in financial benefits for my clients and the companies I have worked for. I expect to extend this track record with Rainmaker.” Larry may be reached at LBellack(at)LetItRain(com)com and 561-756-7430.

Optimized lease rates based on facts and forecasts
Rainmaker’s LRO multifamily revenue optimization system maximizes revenue from apartment lease rents and provides operators with pricing discipline based on proven analytical processes. The LRO system develops optimized pricing recommendations for dozens of multifamily unit types based on multiple factors that influence rate setting, including:
• Competitive influences and historical demand
• Current and historical lease activity
• Traffic, lease duration
• Renewal pace
• Move-in dates and other metrics.
LRO also produces accurate enterprise-wide demand forecasts by measuring and analyzing key historical and current market metrics and performing calculations necessary for occupancy predictions across dozens of unit types, offering dynamically updated rate recommendations as market conditions change.

About Rainmaker Group
The Rainmaker Group is a software and services company that provides the LRO profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases. LRO is used by more than 60 percent of the companies deploying revenue management systems in the industry and, uniquely, LRO’s lease/rent revenue optimization success has been verified by independent third party consulting firms. For more than nine years LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Laramar Group, Home Properties, Simpson Housing, Mid-America Apartment Communities, Carmel Partners and other leading multifamily housing companies.

The Rainmaker Group
Bruce Barfield, president
5755 North Point Parkway, Suite 77
Alpharetta, GA 30022
Phone: 678-578-5777
Email: sales(at)LetItRain(dot)com
http://www.LetItRain.com/?Campaign=PRWebBellackMar42010

Larry Bellack, vice president of multifamily sales
Email: Lbellack(at)LetItRain(dot)com
Phone: 561-756-7430

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Twitter: @Juliesquires
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com
softscribeinc(dot)com
marketingsnacks(dot)com

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For the original version on PRWeb visit: http://www.prweb.com/releases/TheRainmakerGroup/revolutionLRO/prweb3689014.htm

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